AiME will help a billion people. Seems far-fetched, especially while we’re still learning from early users.
And yet, it’s an essential mindset that frames the way we think and forces us to build a product that’s profoundly intuitive.
Plucking ideas out of thin air to invent a game-changing product requires a dose of magic. Despite the inherent voodoo, we know we need AiME to have certain attributes to help a billion:
• Fun
• Fast
• Healthy
• Scalable
• Inexpensive
• Always evolving
• Difficult to replace
• Novel and also, paradoxically, familiar
We focus on these attributes and balance this billion-person outlook with a week-to-week focus on winning the affection of early adopters.
Some magic, core attributes, and perhaps a little luck… that’s how AiME will get to a billion.